MedComms Day 2025
A look at the evolving landscape of health economics, graphic medicine, pharmacovigilance, and Medcomms industry trends
by Irena Ivanova MD
Key takeaways
01
What is a Health Economist, What Do They Do, Can They Be Trusted, and Are They the Power Behind the Throne of Drug/Device Development?
Dr Clive Pritchard
Principal Health Economist, ICON PLC
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Understanding QALYs, ICERs and cost effectiveness analysis
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Why decision models shape reimbursement and pricing
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Balancing complexity and simplicity in economic storytelling
Key takeaways
02
Graphic Medicine and Its Application: Patient Perspectives
Tony Pickering
Medical Artist
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How storytelling and illustration humanise health experience
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Real world projects and patient impact
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Why visual communication enhances education and connection
03
Drug Safety and Its Role in Public Health – Pharmacovigilance (PV): Important, Interesting, and Not Too Scary?
Dr Suzanne Foncin
Scientific Director, Safety Evaluation and Risk Management, GSK
Key takeaways
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The 4 activities of Pharmacovigilance
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Signal detection and risk management
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Career opportunities in a vital and growing field
04
Trends in the Medical Communications Industry – and How to Respond?
Dr Dawn Lobban
Co-founder and Managing Partner, Amica Scientific
Key takeaways
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The rise of AI in medical communications
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The rise of patient engagement
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The evolving role of Medcomms professionals
05
Panel Discussion: Reflections and Realities in Medical Communications
Key takeaways
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Career journeys
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AI and the human touch
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Patient-centred communication
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The future of MedComms